Our Story

Back in 2002, we started our journey with one simple mission: to make playtime affordable and accessible for every family. As parents we saw how expensive toys were becoming, taking the fun out of the festive season and birthdays which should be about bringing joy to every child, no matter their background.

So, we set out to change that.

With many years of experience in retail and a passion for play, we began by offering a carefully selected range of toys that were fun, safe, and most importantly, budget-friendly. Our goal was to make sure no child had to miss out on the magic of playtime.

Then, something unexpected happened…

A few years in, we dipped our toes into the fancy dress world, by accident. It all started with a few pirate and cowboy costumes for school dress-up days. We thought it would be a small side offering... but it quickly spiraled out of control (in the best way possible). Demand exploded, and before we knew it, fancy dress became just as big a part of what we do as toys, if not bigger!

Today, we’re proud to be known for both. From superhero capes to pirate hats, princess gowns to animal onesies our fancy dress range has become a go-to for schools, parties, plays, festivals, stag and hen dos, Halloween, Christmas, you name it. Whether you're dressing up the little ones as fairytale characters or finding the perfect adult costume we’ve got something for every age, every style, and every excuse to get into character.

Now with over two decades of experience, we’ve grown into a trusted name for affordable toys and costumes, loved by families, schools, and communities alike. But through it all, our mission remains the same: keep things fun, keep things simple, and keep prices low so everyone can join in the joy of play.

Because at the end of the day, we all love to play and we’re just here to help make it happen.